Wednesday, November 14, 2007

| # Entrepreneurship # |


Duff launched her clothing line, Stuff by Hilary Duff, in March 2004, with clothes distributed through Target in the United States, Kmart in Australia, Zellers in Canada and Edgars Stores in South Africa. The company, initially started as a clothing line, has expanded its business into furniture, fragrances, and jewelry, targeted at the teen and preteen crowd.[34] In 2007, the internet website Stardoll.com featured Duff's clothing line on the website where players will get the opportunity to dress up any paper doll (which include Hilary Duff's own doll) with the clothes. This will enable them to preview the clothes before purchasing.
Playmates Toys released a celebrity doll of her in 2004.[35] In late 2006, Mattel released a Hilary Duff Barbie doll. The doll was anatomically correct and Duff designed the clothes for the doll herself.
In September 2006, Duff released her perfume, With Love... Hilary Duff, which was under the Elizabeth Arden company. Duff premiered it on The View.[36]. The perfume was initially sold only in Macy's in the U.S. but is currently being sold in other regions like Japan and Canada. In 2007, Duff announced that she will be releasing a summer version of the perfume titled, "Wrapped With Love".
Duff and her pet dog Lola made an appearance in the Electronic Arts game The Sims 2: Pets, which was released on October 2006. In console versions of the game, Duff's character visits public areas and allows the players to let their sims socialize with her and Lola, the dog. However, in the PC expansion pack, players must download the Duff sim from the Maxis website before December 31 she and her dog will be fully playable characters, rather than a non-player character.[37] Duff and celebrities such as Paris Hilton and Jessica Simpson have often been criticized for displaying their dogs as fashion accessories rather than pets.[38]

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